Nicholas Burrowes has spent over two decades in sales, partnerships, and business development across publishing and creative media. As General Manager of The Pluto Group, he oversees commercial performance and client growth across Homestyle magazine and a portfolio of contract publishing, branded content, and creative consulting work.
With a deep understanding of premium and design-led categories, Nicholas works closely with clients to build integrated campaigns spanning print, digital, social, and podcast. His work runs from content planning and media packaging through to pricing, pitching, and reporting on how campaigns perform.
He has secured and grown partnerships with brands including Lexus, Fisher & Paykel, Città, and First Windows & Doors. Beyond client work, Nicholas holds a board seat with the Magazine Publishers Association, having previously served as Chair — giving him a broader view of the industry he operates in day to day. He's known for building long-term client relationships and turning brand ambitions into content that holds up in a tough market.
Recent Stories by Nicholas Burrowes
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Who Chose This Environment for Your Brand?
Five minutes on Facebook Marketplace is enough to find household brands advertising in some alarming places. -
Everybody's Got an Audience Plan Until They get Punched in the Mouth
How brands lost control of their audiences - and mistook dashboards for certainty -
The Channel that Endured:Why Print May Outlive the Website
As access to audiences becomes less certain, control is becoming the more valuable asset -
Letting the Defender do the Work
Experiencing the full Land Rover Defender 2026 range in Taupō. -
Esperienza Ferrari on Ice 2025
Drifting the 12Cilindri across snow-covered alpine fields of the Southern Hemisphere Proving Grounds. -
On the Trail with Toyota
Exploring the West Coast’s wildest 4x4 terrain in the new Prado Hybrid. -
The Defender Journey with Land Rover
Traversing the rugged and picturesque high country of Central Otago in the Defender, and savouring the luxury of The Lindis.