Homestyle case studies

Citta

Brief
Homestyle has a long working relationship with iconic NZ brand Citta, its products and people. For this new season campaign editor Alice Lines was invited to style a beautiful home fully furnished with Citta products in all areas of the home. Expertly crafted yet accessible inspiration for home-lovers wanting to complete the look at their own place.
Campaign imagery and video for Citta was the first objective, with Homestyle publishing editorial across our channels.

Outcomes
Art direction, styling, hosting
Long and short form video
Still photography and licensing
Editorial features, multi channel: print, online, eDM
Social media deployment

Squarespace

Brief
Make Squarespace front of mind for NZ’s small creative businesses, artists and side-hustlers. Showcase the ease of use and clean results anyone can use to build their own online space. Homestyle engaged with businesses who had first-hand experience with building their own Squarespace site, for real endorsement of the website building platform.
Social media first, bolstered with print online and eDM channels for additional endorsement.

Outcomes
Long and short form video + stills, editorial.
600k+ instagram reach
60k+ eDM deliveries
140k+ print and online feature

First Windows and Doors

Brief
First Windows and Doors love telling their client success stories - and Homestyle creates these in a true multi-channel fashion, engaging each project and designer in depth and demonstrate the benefits of choosing the right joinery and glass in the home.
All content created is deployed in homestyle’s channels and shared with First Windows and Doors for their own online usage

This annual campaign is now in its 7th year

Outcomes
Art direction, styling, talent/hosting
Long and short form video
Still photography and licensing
Editorial features, multi channel
Podcast
Social media deployment

Lexus

Brief
Lexus’ big launch of 2024 was the new LBX, their premium compact SUV at an accessible price. This was followed by the Morizo LBX launch, the coveted performance model available in limited numbers.
Homestyle operated as a launch partner with social-first coverage of events in Auckland and Queenstown with our editor, Alice Lines - and broadcast in editorial print, online and exclusive eDMs.

Outcomes
Social coverage of LBX launch event, and Morizo track event
Editorial coverage in print and online
50k+ instagram reach
60k+ eDM deliveries
140k+ print and online feature