Homestyle case studies

Real campaigns. Real results.

Here is a selection of recent integrated campaigns produced in partnership with leading New Zealand and international brands. Each demonstrates how Homestyle delivers high-impact content, targeted reach and meaningful engagement with design-minded audiences.

Citta - seasonal collection launch

Overview
To launch Città’s new season collection, Homestyle created a fully styled home shoot using Città furnishings and decor. The resulting content translated the range into real interiors, helping buyers picture the collection in their own homes.

What we delivered

  • Art direction and styling

  • Full home shoot including still photography and video

  • Print and online editorial feature

  • eDM and social media amplification

  • Licensed image assets for Città’s own channels

Why it worked
Homestyle’s editorial environment gives Città’s collection contextual credibility — design-led, attainable, and aspirational. The content was repurposed by the brand across social, digital and retail.

We help creative, design minded and lifestyle brands connect with an audience who value quality, ideas and considered living.

Squarespace – Creator and Small Business Campaign

Overview
Squarespace partnered with Homestyle to reach New Zealand’s creatives, small business owners and side-hustlers. The aim: demystify website creation and inspire fresh brand presence.

What we delivered

  • Social-first content rollout

  • Print and online editorial

  • Dedicated eDM to 30,000 design-aware subscribers

  • Multi-platform paid and organic social support

Results

  • 600,000+ Instagram impressions

  • 60,000+ eDM deliveries

  • 140,000+ combined print and online reach

Why it worked
By pairing inspiration with functionality, Squarespace landed in front of an audience who value aesthetics and intuitive tools — a perfect behaviour match for the brand.

First Windows & Doors – Annual Brand Storytelling Series

Overview
Now in its seventh year, this ongoing partnership elevates First Windows & Doors as a trusted design collaborator. Each campaign focuses on real homes and the people behind them.

What we delivered

  • Full creative development

  • Photography, video and talent hosting

  • Long-form and short-form storytelling across print, online and eDM

  • Podcast episode integration

  • Image licensing for brand and retailer use

Why it worked
The series blends technical detail with lifestyle context, helping First Windows & Doors communicate expertise in an engaging, homeowner-friendly way.

Brands choose Homestyle because our audience trusts us, and that trust transfers to the partners we feature.

Lexus – LBX and RX Launch Content

Overview
Lexus partnered with Homestyle to anchor new model releases in lifestyle settings that resonate with design-conscious New Zealanders.

What we delivered

  • On-location event coverage for LBX

  • Snow-time lifestyle shoot for RX 450h+

  • Print, online and eDM editorial features

  • Social amplification

  • Full image licensing for Lexus brand channels

Results

  • 50,000+ Instagram reach

  • 60,000+ eDM deliveries

  • 140,000+ combined print and online reach

Why it worked
The content positioned Lexus within real-life design environments - interiors, architecture and lifestyle - helping the brand connect naturally with a premium audience.

Want outcomes like these?

We design each project around your brand, audience and goals.
Let’s create something that resonates.

Nicholas Burrowes
General Manager, Homestyle
nick@homestyle.co.nz
+64 21 505992
Christchurch + Auckland