Homestyle x Resene campaign work

In our partnership with Resene, we don't follow paint trends — we set them.

Every shoot we produce is conceived, styled and created exclusively for this partnership: a distinct visual aesthetic that is unique to Resene and evolves with each issue.

Our team brings over 50 years of home category expertise. We understand colour, space and the design decisions your customers are making, which is why our content doesn't just look good, it connects with the right audience at the right moment.

Our audiences

• 162,000 readers per issue (Nielsen verified)
• 89,000 Instagram followers
• 28,100 eDM subscribers
• Readers are 2.35x more likely to be undertaking a painting project than the general population
• 41% are actively planning a painting project in the next 12 months

What we deliver together

• Editorial features in Homestyle magazine
• Original styled shoots — custom sets and concepts, built from scratch each issue
• Step-by-step how-tos and project guides
• Digital stories and eDM campaigns reaching a design-led, project-ready audience
• Social media activations to extend reach and engagement
• Image rights included for Resene's own media and marketing use

A complete, multi-channel partnership — and content that is forward-thinking, category-leading and positions Resene where it belongs — at the forefront of New Zealand's home and colour landscape

Your Homestyle Partnership Team

  • Alice Lines

    Editor + Stylist

    Alice brings together editorial instinct, styling expertise and a deep love of the home category in a way that's rare in New Zealand publishing. As Editor of Homestyle, she shapes every issue with a forward-thinking aesthetic — commissioning stories and curating the visual world that defines the magazine.

    Embedded in the industry through interior design projects, awards judging and design events, her depth of knowledge across colour, materiality and interior design ensures every Resene story reflects where the category is heading, not where it's been.

  • Juliette Wanty

    Art Director + Creative Lead

    Juliette is one of New Zealand's most awarded designers in the home category, named MPA Designer of the Year three years running. With fifteen years of experience and an exceptional eye for colour and spatial composition, she brings creative rigour to every shoot that sets Homestyle apart.

    As creative lead on the Resene partnership, Juliette conceives and art directs every custom studio set from scratch — detailed, directional and entirely unique. Her work doesn't follow colour trends, it anticipates them. Her reputation extends well beyond the magazine, with local and international brands regularly commissioning her for projects that demand the same precision and creative vision.

  • Nicholas Burrowes

    GM + Commercial

    Nick has spent nearly two decades building Homestyle into one of New Zealand's most commercially effective publishing partnerships, personally managing the Resene relationship throughout its twenty-year history.

    As a former Chair of the Magazine Publishers Association, he brings sharp commercial instinct and a clear view of the media landscape — connecting creative ambition to measurable outcomes for some of New Zealand's most respected home and design brands.