Homestyle audience profile and capabilities
From the editor
“Sharing modern ways to make a life at home in New Zealand.”
“Homestyle is New Zealand’s modern shelter title. Aimed at the design-minded reader, every issue of Homestyle is a tight edit of the latest design and product news, decorating trends, styled interior projects, and the best in curated home spaces.
“Homestyle shares a refined selection of homes and the stories of the people who create them.
From new homes to renovations with an interiors lean, Homestyle provides useful information and style advice to help readers bring their own liveable homes to life.
“With a focus on clever ideas and intelligent spending, Homestyle promotes accessible luxury, giving readers an aesthetic not available in other New Zealand home-category media.
“Homestyle also links up-and-coming artists, designers and creatives to this audience of homelovers, and ensures a thoughtful editorial design and original content for New Zealand’s current and future tastemakers”
Homestyle is the magazine media brand for the next wave of home-lovers.
In Homestyle your brand and message lands with a design conscious audience
that pays attention.
Key Demographics - Nielsen Surveyed
Female 70%
Lifestage 3 - Adults with young children (169)
Lifestage 4 - Adults with older children (129)
HHI $133k PA
Professional/senior Govt (217)
Business manager or exec (171)
Business proprietor/self employed (197)
Teacher/Nurse/other trained (190)
Average age 41
Core age 30-49 (50%)
Highest % of home-category readers in their 30s.
Skew to main urban centres
46% of readers Auckland-based
Only 9% of readers considered rural
Planning action in all areas of the home
Across all areas of the home Homestyle readers are looking to spend on improvements in the next 12 months. All home-category titles have a varying propensity for activity, but none are close to Homestyle’s audience: across all of the categories to the right homestyle readers are 139-480% more likely to be planning updates than the average New Zealander.
This intentioning data is off-the-chart so to speak.
% more likely
Nielsen Readership 162,000
— to Q2, 2025
Instagram following 89,000
— Largest magazine brand following in NZ
Nationwide retail outlets ~600
— Are Direct
eDM database 28,600
— Mailchimp
Integrated content
Crafted for print, deployed online, in our eDM, and via social where appropriate.
From ideation to polished finish, this is our area of expertise.
Clients seen here
First Windows and Doors
Fisher & Paykel
Lexus
Resene
Squarespace
Activity
On location stills, video, podcast, storytelling
Studio set design and build
Launch event coverage
Homestyle: Supreme magazine of the year at the 2022 Magazine Media Awards.
Solus/Exclusive eDMs available
Solus/Exclusive eDMs available
eDM database 28,600
Our email database reaches 28,600 home and design lovers.
Editorial format with no branded banners or tiles ensure neat channel integration.
We keep our cadence of editorial emails to keep engagement high and apathy low
Solus / exclusive email available for advertising partners. Ideal for new seasons, launches, sales, and lead generation
In today’s media landscape, CPM has shifted, and premium publisher CPMs are increasingly comparable. Niche print publishers deliver cost-efficient reach to high intent, engaged audiences, making them a smart complement to digital campaigns.
Homestyle’s instagram following 89,000
We’ve long treated our instagram account as a natural extension of our editorial, only featuring original or highly-aligned brand imagery - building NZ’s largest magazine brand following.
If we produce integrated content for clients, we generally extend reach through this channel, with the Homestyle masthead endorsement.
Organic can work, but a paid boost is recommended.
People
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Alice Lines
Editor & Stylist
Alice brings together editorial instinct, styling expertise and a deep love of the home category in a way that's rare in New Zealand publishing. As Editor of Homestyle, she shapes every issue with a forward-thinking aesthetic — commissioning stories and curating the visual world that defines the magazine.Embedded in the industry through interior design projects, awards judging and design events, her depth of knowledge across colour, materiality and interior design ensures every brand story reflects where the category is heading, not where it's been.
-
Juliette Wanty
Art Director
Juliette is one of New Zealand's most awarded designers in the home category, named MPA Designer of the Year three years running. With fifteen years of experience and an exceptional eye for colour and spatial composition, she brings creative rigour to every shoot that sets Homestyle apart.
As creative lead on custom brand partnerships, Juliette conceives and art directs every studio set from scratch — detailed, directional and entirely unique. Her work doesn't follow colour trends, it anticipates them. Her reputation extends well beyond the magazine, with local and international brands regularly commissioning her for projects that demand the same precision and creative vision.
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Nicholas Burrowes
GM + Commercial
Nick has spent nearly two decades building Homestyle into one of New Zealand's most commercially effective publishing partnerships, personally managing long-term brand relationships across the home and design category.
As a former Chair of the Magazine Publishers Association, he brings sharp commercial instinct and a clear view of the media landscape — connecting creative ambition to measurable outcomes for some of New Zealand's most respected home and design brands.
Video production, art direction and hosting
In parallel with still photography, we produce polished architectural and lifestyle video, to deploy into hungry media channels. We can assist in location scouting, art direction, video hosting and editing for each channel.
Ratecard - magazine
Ask for a custom package, or ballpark a budget for ideas
Single campaigns from $5,000, annual partnerships $15,000 to $95,000
Full page
x1 $6,900
x3 $5,382
x6 $4,830
210mm x 275mm
Add 5mm bleed on all sides
High res PDF CMYK only
1/3 page
$2,700
210mm x 275mm
Add 5mm bleed on all sides
High res PDF CMYK only
Outside back cover
x1 $7,700
x3 $6,006
x6 $5,390
210mm x 275mm
Add 5mm bleed on all sides
High res PDF CMYK only
1/2 page
$3,600
210mm x 275mm
Add 5mm bleed on all sides
High res PDF CMYK only
Double page
x1 $12,200
x3 $9,516
x6 $8,540
420mm x 275mm
Add 5mm bleed on all sides
High res PDF CMYK only
Gatefolds
$TBC
Inside front covers gatefolds, roll-folds, bound inserts, perforated inserts, posters
Ask for ideas or a quote
Inside front cover
x1 $13,800
x3 $10,764
x6 $9,660
420mm x 275mm
Add 5mm bleed on all sides
High res PDF CMYK only
Loose inserts
$TBC
Rates vary by size and weight
Subs and retail options
Ask for ideas or a quote
We calculate rates around the term of commitment, depth of promotion and creative production investment.
With the proliferation of integrated content, rate card is a starting point to pricing a comprehensive campaign. Alternatively we can package a program together within a specified budget.
We provide 20% agency commission on media, and quote net rates on production costs.
Rates - online + social + content production
eDM and web article
$2,500
Article online at homestyle.co.nz
Inclusion in Homestyle eDM
Timing to suit
Studio/location shoot
Project based
Styling, art direction, scouting service
Tell us more for a pricing overview
Solus eDM
$5,000
Full share of voice
As short or long as desired
Timing to suit
Workshop events
Project based
Live events hosted by Alice Lines
Promote via Homestyle channels
Instagram post
$2,500
Custom for each campaign
Gallery of static posts or video story
Images must fit aesthetically
Competitions
Drive multi-channel awareness
Build warm email leads
Couple with other activity for greatest gains
Facebook post
$1,500
Homestyle masthead endorsement
Add your boost budget for reach
Timing to suit
Contract publishing
Thought leadership and credibility
Build audience relationships
Tell the story of you and your customers
2025-26 print schedule
Apr/May 2026
#131
Booking deadline 18/02/26
Artwork deadline 25/02/26
Insert deadline 10/03/26
On sale 23/03/26
Dec/Jan 2027
#135
Booking deadline 14/10/25
Artwork deadline 21/10/25
Insert deadline 03/11/25
On sale 16/11/25
Jun/Jul 2026
#132
Booking deadline 15/04/26
Artwork deadline 22/04/26
Insert deadline 05/05/26
On sale18/05/26
Feb/Mar 2027
#136
Booking deadline 25/11/25
Artwork deadline 02/12/25
Insert deadline 07/01/26
On sale 18/01/26
Aug/Sep 2026
#133
Booking deadline 17/06/25
Artwork deadline 24/06/25
Insert deadline 07/07/25
On sale 20/07/25
Apr/May 2027
#137
Booking deadline 17/02/26
Artwork deadline 24/02/26
Insert deadline 09/03/26
On sale 22/03/26
Oct/Nov 2026
#134
Booking deadline 12/08/25
Artwork deadline 19/08/25
Insert deadline 08/09/25
On sale 21/09/25
Jun/Jul 2027
#138
Booking deadline 14/04/26
Artwork deadline 21/04/26
Insert deadline 04/05/26
On sale17/05/26
Contact Nicholas Burrowes for advertising and commercial enquiries
nick@homestyle.co.nz
+64 21 505992
Christchurch + Auckland